Consider the positive and negative connotations of each word, as well as your target audience, to create the most appealing list description. For example, “cozy” or “adorable” can be appealing to some buyers, but it can also have a negative connotation that can read as small or cramped. Some words may sound impactful, but they actually communicate something negative to readers.
Strategically Select Your Descriptive Words Instead of stating that a home has a 500-square-foot kitchen, you could say “the spacious kitchen has plenty of room to cook with guests.” Make it easy for people to picture themselves living in the home by using specific lifestyle examples. Use Examples That ResonateĬonsumers want features, but they buy benefits. If the living room has a low ceiling, do not describe it as “large” or “spacious.” Overexaggerating a property is the quickest way to lose trust and waste you and your clients’ precious time. Consider your first impressions of the home during your first visit. Your listing should give an accurate portrayal of the positives of the property without exaggerating. Maintain Accuracy & Avoid ExaggerationsĪlthough you should always include descriptive words, make sure you select them strategically. Consider the location, the distance to shopping centers, the school district, the appliances, the style, amenities, and anything else. Before writing out your description, make sure you have a list of all the positives in the property. Determine All the Positive FeaturesĮvery property has potential. It is very likely that potential buyers will be reading your description aloud to friends and family, so it’s important to make sure it is clear and compelling. This will help you spot any areas that are too complex or feel unnatural. Read Your Listing AloudĪn easy way to make sure your listing is clear is to read it aloud. If they have to reread a sentence or stop to think about what a word means, it will make the description feel less impactful. Buyers are typically reading your listing description quickly and looking for standout features, which is why you should have descriptive words on hand. In sales, clarity is always more effective than cleverness. Identifying a target audience will help you write words and examples that resonate with the right people.
STATE PROPERTY 2 HAS 271 F WORDS PROFESSIONAL
It’s unlikely a family of six will be looking for a studio apartment, or that a single professional will buy a four-bedroom home with a playground.
You won’t be able to pinpoint the exact demographics of your buyer for each property, but you can consider the location and layout to narrow down the best person for this home. These are the top tips for crafting lead-generating listing descriptions: Write Specifically to a Target Audience To help you write the most compelling listings, I’ve compiled the most important tips for writing effective listings from my extensive experience as a conversion copywriter. However, you won’t make an impact by stuffing descriptive words without strategically considering the best way to write each properly. Using descriptive words for your real estate listing can help attract buyers to your property. Tips for Creating Compelling Listings With Real Estate Words